Tuesday, November 6

VITSOE: MARK ADAMS

MARK ADAMS, MANAGING DIRECTOR AT VITSOE, DISCUSSES THE SUCCESS OF DIETER RAMS DESIGNS IN THE MODERN WORLD AND THE VALUES OF THE COMPANY. VITSOE IS A VISIONARY COMPANY MAKING SUPERB FURNITURE, FIND OUT MORE WWW.VITSOE.COM

DIETER RAMS WAS THE HEAD OF DESIGN AT BRAUN FOR HALF A CENTURY, HIS TEN PRINCIPLES OF GOOD DESIGN ARE, IN MY OPINION, THE WAY TO ACHIEVE SUCCESS IN DESIGN. YOU ONLY HAVE TO KNOW THAT THE PRINCIPLES ARE AN INSPIRATION TO JONATHAN IVES TO REALISE HOW POWERFUL THEY ARE. THE TOME "AS LITTLE DESIGN AS POSSIBLE" COVERING RAMS' LIFE AND WORK IS A MUST READ, GET IT AT WWW.PHAIDON.COM